Full Video Description: Why Are Drugs So Hard to Quit?

Ever hear someone with a drug problem talk about quitting?

[Two men are shown facing one another. A speech bubble with wavy lines signifying words appears from the mouth of the man on the left.]

And then they try to quit on their own, with no help.

[The man on the right disappears from the screen and the man on the left is now standing in front of a wastebasket. He tosses a pack of cigarettes into the wastebasket.]

They tell their friends they've given up drugs forever.

[The wastebasket fades into the background and the man on the right reappears. The two men slap their hands together in a high five.]

It usually doesn't work.

[The man on the left appears in the frame from the shoulders up.]

Eventually, they slip and start using again.

[The man's mouth turns into a frown, and bags form under his eyes. He looks sad and tired.]

Why are drugs so hard to quit?

[A question mark appears over the man's head.]

Because addiction is a brain disease.

[The man disappears from the screen and is replaced by three people shown in shadow. Their brains are highlighted.]

Addiction is when you feel a strong urge to keep taking a drug, even if it is causing harm. To stop, ask for help.

[A woman is shown seated at a desk in front of a computer. Thought bubbles pop up around her head, showing various images: a stack of work papers, her house, her husband and her favorite fruits. Each image is replaced by an image of pills.]

Your brain is like a control tower.

[A man is shown in shadow. His brain is highlighted. Close-up on the brain shows an image of a control tower.]

It sends out signals that direct your actions and choices.

[Waves of light ripple out from the control tower in smooth circles and pulse throughout the man's body.]

When you take drugs, the chemical signals in your brain change. This affects your choices, your actions and even the way you feel.

[The waves from the control tower become wrinkled and pulse in bizarre patterns.]

The part of your brain that lets you feel pleasure can be changed by drugs. Normally, this pleasure center is active when you eat, fall in love or experience something else you enjoy.

[Image of a man in the foreground. Above him are images of things he likes: his house, his favorite fruit, his wife and child, and his television.]

After a while, the drug becomes more important.

[A marijuana leaf pushes into the frame, growing larger and shoving the things the man likes out of the way.]

When someone takes a drug, they first feel a "rush" or "high."

[A woman is shown in shadow, smoking a joint.]

But over time, the "high" is not as strong. And they need the drug to keep from feeling bad.

[Close-up of a woman's face. Her smile turns to a frown, and her eyes become tired and sad.]

This is what happens when you are addicted.

[A man is shown sitting with his knees pulled into his chest, his arms crossed over his knees and his head down.]

But you don't have to stay that way. Quitting drugs is hard, but it can be done.

[A man is shown standing in the center of the screen.]

If you or someone you love has a problem, get help.

[The man is shown using a telephone to call for help.]

Find drug treatment near you. Call 1-800-662-HELP. Want to learn more? Find easy-to-read drug facts at www.easyread.drugabuse.gov.

[Black screen with white lettering shows the drug treatment number and website address.]